Case Studies


Firefly Power

Favorable comparisons turn headwinds into tailwinds for an innovative wind turbine developer.

Next Hydrogen

Selling the capability rather than the product transforms a capital expense into a valuable asset.

Valid Evaluation

Rapid but rigorous research uncovers an opportunity to carve out a new niche—in a much bigger market.


Translating a highly technical energy efficiency platform into the simple, powerful language of real-world benefits.


Reusable shopping bags? Proceed to check-out—with a value proposition that stands out in the marketplace.