cleantech

A look under the hood

The nice folks at Colorado State University were kind enough to give us a tour of the Engines and Energy Conversion Lab earlier this month, and we came away with a few things we’d like to share. Cool stuff. If you’re ever in northern Colorado, and you’re the type who enjoys those reality TV shows […]

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Who should bend?

We’ve been drilling and mining for fossil fuel in the United States for over 150 years. Now, we’re facing environmental catastrophe at the same time petroleum sources wane and demand increases. There are those who lobby for an increased use of more abundant natural gas, which almost certainly means more hydraulic fracturing (fracking) and more […]

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This is our Wisconsin.

Last week, the solar energy train in Colorado screeched to a halt when Xcel Energy pulled the emergency brake. After years of increasingly crucial rebates and incentives for residential and business customers, Xcel, a publicly regulated utility with a virtual monopoly in the state, abruptly halted its participation in the program. The decision was without […]

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Compared to What?

Louis Rossetto, the founding editor of Wired magazine, famously said that “In the age of information overload, the ultimate luxury is meaning and context.” We’d take it a step farther and say that context is what creates meaning in the first place. Which is why we can’t for the life of us understand why so […]

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2010 Cleantech Open

For five years, the Cleantech Open has been on a mission “to find, fund, and foster the big ideas that address today’s most urgent energy, environmental, and economic challenges.” For the past two of those years, Posit Partners has been an in-kind sponsor, providing one-on-one consulting and webinar instruction for companies in the annual business competition. This year, we […]

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Got a minute? We’ve got an idea. #3

Here’s the third in our series of short videos about strategic positioning and messaging for cleantech innovators. Strategy vs. tactics The face of branding has changed. The company website has replaced printed collateral as the primary focus of marketing communications. And if you’re like about half of the startups we talk to, you think your […]

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When we say cleantech innovators…

If you track the advertising, marketing, and PR industries, you may have noticed a trend: many firms now have what they call “cleantech” focus areas. But “cleantech” is variously defined, or not defined at all. It’s sometimes referred to as green technology, or “greentech,” which should not be confused with “greenwashing.” In the interest of […]

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Simplicity Is Anything But Simple

“I didn’t have time to write a short letter, so I wrote a long one instead.” This has been attributed to everyone from Samuel Johnson to Abe Lincoln to Mark Twain. And if you’ve ever tried to write a one-page (or one-paragraph) brief on your technology, you probably understand exactly what it means. If you’ve […]

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