technology translation

Lost in Translation

Many of our clients are technologists. Scientists. Folks who have brilliant ideas, underdog ingenuity, and the drive to make their businesses succeed. They come to us, however, to help them solve a problem: articulating the business value of their inventions to investors, the media, and potential customers. That’s where translation comes in. You must describe […]

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Do you need a technology translator?

We’ve always believed that the ability to convey the business value of a technical innovation is critical to bridging the chasm between R&D and P&L. After attending the Canadian Cleantech Launchpad, the NREL Industry Growth Forum and the Cleantech Open Global Forum—all in the space of two weeks — we believe this more than ever. […]

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