posit partners

Prevention and Adaptation

“We have to adapt to that which we can’t prevent, and prevent that to which we can’t adapt.”  — Bill McKibben For years, our efforts as cleantech and sustainability champions have focused on the latter half of this statement—preventing that to which we cannot adapt. But now—in the wake of Hurricane Sandy and countless other […]

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Is this the slope of enlightenment?

Is it just us, or has the term “cleantech” come out of the shadows in recent weeks? In the wake of the November elections, the left-liberal/progressive end of the media spectrum is clearly emboldened—talking loudly and often not just about the “fiscal cliff” and the Middle East, but about domestic energy policy, “green jobs,” electric […]

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Green marketing is not sustainable.

“Green marketing” is a term thrown around with greater frequency every month, and yet its meaning is elusive. Saying you market “green” is like saying you market convenience, which many of us do. But we don’t call ourselves “convenience marketers” or attend “convenience marketing” conferences. We don’t have to, because convenience as a benefit is […]

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