guide

Lost in Translation

Many of our clients are technologists. Scientists. Folks who have brilliant ideas, underdog ingenuity, and the drive to make their businesses succeed. They come to us, however, to help them solve a problem: articulating the business value of their inventions to investors, the media, and potential customers. That’s where translation comes in. You must describe […]

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Don’t dumb it down.

Presenting technical information to businesspeople is a matter of translating complex ideas into simple — not simplistic — language. By popular demand, here is a concise three-point guide to explaining your technology to a business audience.

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Branding from the inside out

You already understand how important external branding is. And you’ve probably put quite a lot of thought and effort into it. But what about internal branding? Internal branding can be just as crucial to your success as external branding is, especially if your organization is anticipating or experiencing a big event, such as an acquisition, […]

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