entrepreneurs

Marketing and the Scientific Method

Silicon Valley entrepreneurship guru Steve Blank likes to say that a startup is “essentially an organization built to search for a repeatable and scalable business model.” It’s an elegant definition, and we’d propose a corollary about brand strategy: Your positioning statement is essentially a hypothesis meant to be validated or revised as you learn from […]

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How Do You Define Cleantech?

The second half of the calendar year is busier than usual for us, in part because it’s “cleantech season.” The major cleantech accelerators, incubators, analysts and pitch competitions all ramp up during the summer months. The Global Cleantech 100 are announced in October as part of Global Cleantech Week, and that’s followed by the NREL […]

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Adapting in Advance

“Adapt to that which you can’t prevent, prevent that to which you can’t adapt.” —Bill McKibben Back in January, we began a blog with this statement, pointing out that adaptation is the new imperative. We never knew just how close to home this would strike—not only for those of us who just experienced the Colorado […]

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5 Questions in 5 Minutes: Rob Writz

We find it fascinating to learn why people do what they do and think what they think. Last month, we checked in with Rob Writz, Director of New Ventures at CleanLaunch, a Colorado-based cleantech incubator. Why do you do what you do? My personal value system leads me to seek out professional experiences that contribute […]

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Lost in Translation

Many of our clients are technologists. Scientists. Folks who have brilliant ideas, underdog ingenuity, and the drive to make their businesses succeed. They come to us, however, to help them solve a problem: articulating the business value of their inventions to investors, the media, and potential customers. That’s where translation comes in. You must describe […]

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What Happens Between IP and PR

Lately, we’ve been talking to a lot of folks who work with cleantech startups on a daily basis—incubators, labs, universities, economic development groups and others who provide valuable services to fledgling enterprises. And we see that when it comes to marketing, cleantech startups have more in common with their startup peers in other industries than […]

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5 Questions in 5 Minutes: Rex Northen

We find it fascinating to learn why people do what they do and think what they think. This summer, we sat down with Rex Northen, Executive Director of the Cleantech Open, during the Cleantech Open Academy in San Jose.   Why do you do what you do? This is a nonprofit (my first) and it […]

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