differentiation

Don’t believe the hype. Investors don’t.

You’ve got a cleantech startup, complete with IP and a business plan. And you’re looking for investor dollars to get you off the ground. Welcome to the fray. We all know that funding is tight these days; VCs are extremely careful with their money, and competition for those dollars is fierce. It’s easy to think […]

Read More →

Read More →

How are you different?

New clients often tell us that they need a positioning and messaging strategy that will differentiate them and give them a competitive edge. Successful differentiation requires two things: that you appear different and that you be different. The former is pretty easy; the latter is anything but. No matter what you offer or how competitive your market is, there are […]

Read More →

Read More →

Top