communication

Who do you think you’re talking to?

Before we can begin to help our enterprise clients with their positioning and messaging, there’s a fundamental and deceptively simple question to answer: “Who is your audience?” Often, when we ask this question during initial meetings, we’re met with a variety of responses within seconds: “Our customers,” “Prospects,” “Channel partners,” “The Street,” “Employees.” Each response […]

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5 Questions in 5 Minutes: Lisa Magnuson

We find it fascinating to learn why people do what they do and think what they think. This month, we checked in with Lisa Magnuson, Senior Director of Consumer Engagement at Silver Spring Networks. Why do you do what you do? I do what I do because I care deeply about the environment and the […]

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Are you talking to me?

Posit Partners specializes in strategic positioning and messaging for cleantech enterprises. Our clients develop and sell products and services that are often highly technical or complex. The process is tough even when everyone can agree on who the target audience is. When they can’t, it can seem like an exercise in futility. This is because […]

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Education: It’s up to us.

A recent study reveals that the majority of Americans cannot name one type of renewable energy, and nearly forty percent can’t identify a fossil fuel. When it comes to cleantech, people are confused: What is it, exactly? Why does it matter? Won’t all cleantech investments crash and burn like Solyndra did? This is startling to […]

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Lost in Translation

Many of our clients are technologists. Scientists. Folks who have brilliant ideas, underdog ingenuity, and the drive to make their businesses succeed. They come to us, however, to help them solve a problem: articulating the business value of their inventions to investors, the media, and potential customers. That’s where translation comes in. You must describe […]

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Do you need a technology translator?

We’ve always believed that the ability to convey the business value of a technical innovation is critical to bridging the chasm between R&D and P&L. After attending the Canadian Cleantech Launchpad, the NREL Industry Growth Forum and the Cleantech Open Global Forum—all in the space of two weeks — we believe this more than ever. […]

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Don’t dumb it down.

Presenting technical information to businesspeople is a matter of translating complex ideas into simple — not simplistic — language. By popular demand, here is a concise three-point guide to explaining your technology to a business audience.

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