cleantech marketing

5 Questions in 5 Minutes: Lisa Magnuson

We find it fascinating to learn why people do what they do and think what they think. This month, we checked in with Lisa Magnuson, Senior Director of Consumer Engagement at Silver Spring Networks. Why do you do what you do? I do what I do because I care deeply about the environment and the […]

Read More →

Read More →

Are you talking to me?

Posit Partners specializes in strategic positioning and messaging for cleantech enterprises. Our clients develop and sell products and services that are often highly technical or complex. The process is tough even when everyone can agree on who the target audience is. When they can’t, it can seem like an exercise in futility. This is because […]

Read More →

Read More →

5 Questions in 5 Minutes: Rob Writz

We find it fascinating to learn why people do what they do and think what they think. Last month, we checked in with Rob Writz, Director of New Ventures at CleanLaunch, a Colorado-based cleantech incubator. Why do you do what you do? My personal value system leads me to seek out professional experiences that contribute […]

Read More →

Read More →

5 Questions in 5 Minutes: Scott Elrod

We find it fascinating to learn why people do what they do and think what they think. This month, we sat down with Scott Elrod, who not only is VP of the Hardware Systems Laboratory at the Palo Alto Research Center (PARC), but is also responsible for PARC’s Cleantech Innovation Program—with projects ranging from photovoltaics […]

Read More →

Read More →

What Happens Between IP and PR

Lately, we’ve been talking to a lot of folks who work with cleantech startups on a daily basis—incubators, labs, universities, economic development groups and others who provide valuable services to fledgling enterprises. And we see that when it comes to marketing, cleantech startups have more in common with their startup peers in other industries than […]

Read More →

Read More →

Where will you be on 12/31/12?

Is your company in a better position today than it was twelve months ago? Where will it be twelve months from now? It’s an apt question to ask this time of year. The first week in January looms. Performance evaluations. Budget allocations. Sales kick-offs. After you’ve been through the cycle a few times, you may […]

Read More →

Read More →

Don’t believe the hype. Investors don’t.

You’ve got a cleantech startup, complete with IP and a business plan. And you’re looking for investor dollars to get you off the ground. Welcome to the fray. We all know that funding is tight these days; VCs are extremely careful with their money, and competition for those dollars is fierce. It’s easy to think […]

Read More →

Read More →

Compared to What?

Louis Rossetto, the founding editor of Wired magazine, famously said that “In the age of information overload, the ultimate luxury is meaning and context.” We’d take it a step farther and say that context is what creates meaning in the first place. Which is why we can’t for the life of us understand why so […]

Read More →

Read More →

Clean Technology: The Style and the Substance

Fast, no, very fast. That’s the second thing that came to mind when I was cradled in the cockpit of the Tesla Roadster for my recent 24-hour test ride. The first thing was, geez, I hope I don’t wreck this thing. The Tesla is a pleasure to drive, the acceleration is amazing and as an […]

Read More →

Read More →

Top