adaptation

Marketing and the Scientific Method

Silicon Valley entrepreneurship guru Steve Blank likes to say that a startup is “essentially an organization built to search for a repeatable and scalable business model.” It’s an elegant definition, and we’d propose a corollary about brand strategy: Your positioning statement is essentially a hypothesis meant to be validated or revised as you learn from […]

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Adapting in Advance

“Adapt to that which you can’t prevent, prevent that to which you can’t adapt.” —Bill McKibben Back in January, we began a blog with this statement, pointing out that adaptation is the new imperative. We never knew just how close to home this would strike—not only for those of us who just experienced the Colorado […]

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