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Adapting in Advance

“Adapt to that which you can’t prevent, prevent that to which you can’t adapt.” —Bill McKibben Back in January, we began a blog with this statement, pointing out that adaptation is the new imperative. We never knew just how close to home this would strike—not only for those of us who just experienced the Colorado […]

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5 Questions in 5 Minutes: Lisa Magnuson

We find it fascinating to learn why people do what they do and think what they think. This month, we checked in with Lisa Magnuson, Senior Director of Consumer Engagement at Silver Spring Networks. Why do you do what you do? I do what I do because I care deeply about the environment and the […]

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Are you talking to me?

Posit Partners specializes in strategic positioning and messaging for cleantech enterprises. Our clients develop and sell products and services that are often highly technical or complex. The process is tough even when everyone can agree on who the target audience is. When they can’t, it can seem like an exercise in futility. This is because […]

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Prevention and Adaptation

“We have to adapt to that which we can’t prevent, and prevent that to which we can’t adapt.”  — Bill McKibben For years, our efforts as cleantech and sustainability champions have focused on the latter half of this statement—preventing that to which we cannot adapt. But now—in the wake of Hurricane Sandy and countless other […]

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Is this the slope of enlightenment?

Is it just us, or has the term “cleantech” come out of the shadows in recent weeks? In the wake of the November elections, the left-liberal/progressive end of the media spectrum is clearly emboldened—talking loudly and often not just about the “fiscal cliff” and the Middle East, but about domestic energy policy, “green jobs,” electric […]

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5 Questions in 5 Minutes: Rob Writz

We find it fascinating to learn why people do what they do and think what they think. Last month, we checked in with Rob Writz, Director of New Ventures at CleanLaunch, a Colorado-based cleantech incubator. Why do you do what you do? My personal value system leads me to seek out professional experiences that contribute […]

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Is sustainability part of your mission?

We recently encountered this question on a discussion board: I was told sustainability is outside of our mission. How can that be? Our answer? It can’t be. Cleantech or not, sustainability is always part of your mission as a company. There are at least three business arguments for a focus on sustainability: 1. Cost Sooner […]

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Education: It’s up to us.

A recent study reveals that the majority of Americans cannot name one type of renewable energy, and nearly forty percent can’t identify a fossil fuel. When it comes to cleantech, people are confused: What is it, exactly? Why does it matter? Won’t all cleantech investments crash and burn like Solyndra did? This is startling to […]

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5 Questions in 5 Minutes: Scott Elrod

We find it fascinating to learn why people do what they do and think what they think. This month, we sat down with Scott Elrod, who not only is VP of the Hardware Systems Laboratory at the Palo Alto Research Center (PARC), but is also responsible for PARC’s Cleantech Innovation Program—with projects ranging from photovoltaics […]

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Lost in Translation

Many of our clients are technologists. Scientists. Folks who have brilliant ideas, underdog ingenuity, and the drive to make their businesses succeed. They come to us, however, to help them solve a problem: articulating the business value of their inventions to investors, the media, and potential customers. That’s where translation comes in. You must describe […]

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