Blog

Is this the slope of enlightenment?

Is it just us, or has the term “cleantech” come out of the shadows in recent weeks? In the wake of the November elections, the left-liberal/progressive end of the media spectrum is clearly emboldened—talking loudly and often not just about the “fiscal cliff” and the Middle East, but about domestic energy policy, “green jobs,” electric […]

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5 Questions in 5 Minutes: Rob Writz

We find it fascinating to learn why people do what they do and think what they think. Last month, we checked in with Rob Writz, Director of New Ventures at CleanLaunch, a Colorado-based cleantech incubator. Why do you do what you do? My personal value system leads me to seek out professional experiences that contribute […]

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Is sustainability part of your mission?

We recently encountered this question on a discussion board: I was told sustainability is outside of our mission. How can that be? Our answer? It can’t be. Cleantech or not, sustainability is always part of your mission as a company. There are at least three business arguments for a focus on sustainability: 1. Cost Sooner […]

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Education: It’s up to us.

A recent study reveals that the majority of Americans cannot name one type of renewable energy, and nearly forty percent can’t identify a fossil fuel. When it comes to cleantech, people are confused: What is it, exactly? Why does it matter? Won’t all cleantech investments crash and burn like Solyndra did? This is startling to […]

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5 Questions in 5 Minutes: Scott Elrod

We find it fascinating to learn why people do what they do and think what they think. This month, we sat down with Scott Elrod, who not only is VP of the Hardware Systems Laboratory at the Palo Alto Research Center (PARC), but is also responsible for PARC’s Cleantech Innovation Program—with projects ranging from photovoltaics […]

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Lost in Translation

Many of our clients are technologists. Scientists. Folks who have brilliant ideas, underdog ingenuity, and the drive to make their businesses succeed. They come to us, however, to help them solve a problem: articulating the business value of their inventions to investors, the media, and potential customers. That’s where translation comes in. You must describe […]

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A Call for Consolidation

It’s a tough decision, and with each passing year, it only gets more difficult: which cleantech conferences should we attend? Which will offer the most interesting panel discussions? The most innovative technologies and thinkers? The best connections? Which are worth traveling to? There’s the World Renewable Energy Forum here in Denver. That’s easy enough. And […]

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What Happens Between IP and PR

Lately, we’ve been talking to a lot of folks who work with cleantech startups on a daily basis—incubators, labs, universities, economic development groups and others who provide valuable services to fledgling enterprises. And we see that when it comes to marketing, cleantech startups have more in common with their startup peers in other industries than […]

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What do you want to say?

For many of our clients, the foundation of our positioning exercise – one in which we conduct competitive audits, internal stakeholder interviews, and external customer, prospect, and lost prospect interviews – becomes much more than simply information gathering and reportage. It becomes a strategic Etch-A-Sketch moment for senior management as they consider what their company […]

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5 Questions in 5 Minutes: Bryony Schwan

We find it fascinating to learn why people do what they do and think what they think. This month, we sought out the perspective of someone with an approach to innovation that differs from that of most cleantech engineers and scientists. We had a chat with Bryony Schwan, Executive Director of the Biomimicry 3.8 Institute.

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