5 Questions in 5 Minutes: Lisa Magnuson

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We find it fascinating to learn why people do what they do and think what they think. This month, we checked in with Lisa Magnuson, Senior Director of Consumer Engagement at Silver Spring Networks.

Why do you do what you do?

I do what I do because I care deeply about the environment and the world we’ll leave to our children and their children. Smart Grid is having a global, positive impact on our environment and as it becomes Smart Infrastructure, it will have even an even greater positive impact

What’s the most rewarding aspect of your job?

Educating people on the positive environmental impact of Smart Grid and the Energy Network, and helping people understand that we all have the ability to make smarter energy decisions that improve the environment, our finances and our lives.

In your experience, what’s the one thing that most often gets in the way of great marketing?

Trying to make the story too complicated. When you crystallize a complex or complicated message into a simple, clear and personally meaningful message, you can do some great marketing.

What’s the most important lesson that you’ve learned as a marketer/advocate?

I learned that it’s most important to really understand your customers’ position and pain points, and then explain your solution in ways that address those positions and pain points in meaningful ways that truly resonate with your customer. It has to be relevant to their lives.

If you could wave your wand and make any product or service in the world a smashing overnight success, what would it be?

Our CustomerIQ Customer Engagement platform because it empowers all consumers by giving them the ability to manage and track their energy consumption, connect them with their energy, and make smarter energy decisions.

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