5 Questions in 5 Minutes: Christine Shapard

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We find it fascinating to learn why people do what they do and think what they think. This month, Christine Shapard, Founding Executive Director of the Colorado Cleantech Industry Association (CCIA), shares her insights with us.

Why do you do what you do? I totally believe in the potential of Colorado’s clean technology companies to be an economic development driver for the state of Colorado. Colorado’s numerous assets have aligned to grow the cleantech sectors in a big way, and the CCIA is helping to coordinate the ecosystem so that everyone is working toward the same end game.

What’s the most rewarding aspect of your job? Helping cleantech entrepreneurs get what they need to be successful. Whether it’s introductions to strategic partners, connections to experienced talent, securing state funding or just making sure our elected officials understand the importance of the industry to Colorado, I get energy (no pun intended) from their passion.

In your experience, what’s the one thing that most often gets in the way of great marketing? For the trade association world, the variety of audiences you must connect with.

What’s the most important lesson you’ve learned in your career? Be nice because politics makes for strange bedfellows.

If you could wave your marketing wand and make any product or service in the world a smashing overnight success, what would it be? My husband’s homeowner’s concierge service that he’s getting off the ground this fall.

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