February, 2011

This is our Wisconsin.

Last week, the solar energy train in Colorado screeched to a halt when Xcel Energy pulled the emergency brake. After years of increasingly crucial rebates and incentives for residential and business customers, Xcel, a publicly regulated utility with a virtual monopoly in the state, abruptly halted its participation in the program. The decision was without […]

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Green marketing is not sustainable.

“Green marketing” is a term thrown around with greater frequency every month, and yet its meaning is elusive. Saying you market “green” is like saying you market convenience, which many of us do. But we don’t call ourselves “convenience marketers” or attend “convenience marketing” conferences. We don’t have to, because convenience as a benefit is […]

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