December, 2010

Got a minute? We’ve got an idea. #4

  Here’s the fourth in our series of short videos about strategic positioning and messaging for cleantech innovators. Substance vs. style “All hat and no cattle.” If people said this about you personally, you’d be angry. But if people said this about your business, you’d be in trouble. Nobody wants to work with a company […]

Read More →

Read More →

Compared to What?

Louis Rossetto, the founding editor of Wired magazine, famously said that “In the age of information overload, the ultimate luxury is meaning and context.” We’d take it a step farther and say that context is what creates meaning in the first place. Which is why we can’t for the life of us understand why so […]

Read More →

Read More →

Top