November, 2010

2010 Cleantech Open

For five years, the Cleantech Open has been on a mission “to find, fund, and foster the big ideas that address today’s most urgent energy, environmental, and economic challenges.” For the past two of those years, Posit Partners has been an in-kind sponsor, providing one-on-one consulting and webinar instruction for companies in the annual business competition. This year, we […]

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Got a minute? We’ve got an idea. #3

Here’s the third in our series of short videos about strategic positioning and messaging for cleantech innovators. Strategy vs. tactics The face of branding has changed. The company website has replaced printed collateral as the primary focus of marketing communications. And if you’re like about half of the startups we talk to, you think your […]

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It’s all in the timing.

You know the drill: by November of each year, you’re exhausted. Then, things slow down during the holiday season, what with Thanksgiving and various December festivities. It becomes remarkably easy to say, “That can wait until after the first of the year.” We’ve all done it. And it’s a huge mistake. Come January, you’re re-energized […]

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