April, 2010

Simplicity Is Anything But Simple

“I didn’t have time to write a short letter, so I wrote a long one instead.” This has been attributed to everyone from Samuel Johnson to Abe Lincoln to Mark Twain. And if you’ve ever tried to write a one-page (or one-paragraph) brief on your technology, you probably understand exactly what it means. If you’ve […]

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First Things First

When you’re starting a company, one of the first things you should do is create a Website and a brochure. Right? Not exactly. While it is important to announce your existence to the world (not to mention your target market) a lot of new companies make strategic errors when doing so. They’ve earmarked all kinds […]

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